Samsung is expanding its mid-range footprint in South America with the official launch of the Galaxy A57 and Galaxy A37 in Brazil. The devices, which first appeared in international markets toward the end of March 2026, became available for purchase in the Brazilian market starting Wednesday, April 15.
The rollout signals a strategic push by the South Korean tech giant to democratize high-end features—specifically generative artificial intelligence and long-term software support—across its A-series. While the two models share a similar design language and battery capacity, they are positioned to target different segments of the consumer market, from budget-conscious users to those seeking a more “premium” mid-range experience.
Both devices arrive with a significant commitment to longevity. Samsung has stated that these models will receive up to six years of operating system updates, a move that challenges the industry standard for mid-tier hardware and aims to reduce electronic waste by extending the functional life of the handset.
The AI Integration: “Awesome Intelligence”
At the core of this launch is the “Awesome Intelligence” (Inteligência Absurda) suite. As a former software engineer, I find the integration of these tools particularly interesting because they bridge the gap between flagship-grade AI and the mid-range market. The suite includes automated voice transcription, advanced photo editing, and deep integration with Google Gemini.
One of the standout features is the “Circle to Search” functionality, which allows users to highlight any object on their screen to trigger an immediate Google search. The A57 model further pushes this with productivity-focused tools such as the Object Eraser, “Best Face” (Melhor Rosto), and AI-driven editing suggestions, aimed at simplifying mobile content creation.
Underpinning these features is the latest software ecosystem. Both phones ship with Android 16 and Samsung’s One UI 8.5, integrated with the Bixby virtual assistant. This combination ensures that the hardware is optimized for the latest AI workloads while maintaining the customization options typical of the One UI interface.
Hardware Breakdown: A37 vs. A57
While they glance similar at a glance, the internal architecture differs significantly. The Galaxy A37 is designed as the entry point, featuring a glass finish and an enamel ceramic look. In contrast, the A57 is a more refined machine, utilizing a metal finish and a thinner profile. It measures 6.9 millimeters, making it 0.5 mm thinner and 19 grams lighter than its predecessor, the Galaxy A56.
Both devices are built for durability, sporting Gorilla Glass Victus+ on both the front and back, and carrying an IP68 certification for water and dust resistance. They also share a 5,000 mAh battery and support for 45W fast charging, capable of reaching a 60% charge in approximately 30 minutes.
| Feature | Galaxy A37 | Galaxy A57 |
|---|---|---|
| Processor | Exynos 1480 Octa-core | Exynos 1680 Octa-core |
| Display | 6.7″ Super AMOLED (120Hz) | 6.7″ Super AMOLED+ (120Hz) |
| RAM/Storage | 6GB+128GB / 8GB+256GB | 8GB+128GB / 8GB+256GB |
| Main Camera | 50MP (OIS) + 8MP + 5MP | 50MP (OIS) + 12MP + 5MP |
| Build Material | Glass/Ceramic finish | Metal finish |
Galaxy A37: The Balanced Option
The A37 is positioned for users who need reliability without a premium price tag. It features a Full HD+ Super AMOLED display and an Exynos 1480 processor. It is available in several “Awesome” colorways: Lavender, Charcoal, Graygreen, and White.
Galaxy A57: The Performance Pick
The A57 is the “complete” version for power users. Beyond the Exynos 1680 chip, it offers a slightly superior Super AMOLED+ panel and a higher-resolution ultra-wide camera (12MP vs 8MP on the A37). Color options include Navy, Gray, Icyblue, and Lilac.
Pricing and Market Availability
Samsung has implemented a tiered pricing strategy for the Brazilian market to maintain the devices competitive against other mid-range Android manufacturers. The pricing reflects the difference in build materials and processing power.
The Galaxy A37 is available starting at R$ 3,299, with a discounted cash price of R$ 2,969.10. The Galaxy A57 starts at R$ 3,599, with a cash price of R$ 3,239.10. Both models are available through Samsung’s official online store as well as major third-party retailers across Brazil.
For those considering the upgrade, the primary value proposition here is the software lifecycle. With six years of promised updates, these devices are intended to remain secure and current well into the 2030s, provided the hardware can keep pace with the evolving requirements of Android.
The next significant milestone for this lineup will be the first major One UI security patch for Android 16, which is expected to further refine the “Awesome Intelligence” features based on initial user feedback from the Brazilian market.
What do you feel about the six-year update promise? Does it change your perspective on mid-range phones? Let us grasp in the comments or share this story with a friend looking for a new device.
