Official: A new sponsor for the director of the football leagues and a new name for the Premier League – Amnon Shashua’s digital bank, will replace the stock exchange, which has been the sponsor for the past three years, starting next season. The signed agreement is for two years with an option for another year. The new name of the Premier League: “ONE ZERO Digital Bank League”, where the principal’s income from the agreement will be NIS 15-17 million, depending on several parameters.
This is another achievement for the chairman of the administration, Erez Halfon, who managed to bring in a very significant financial sponsor. The stock exchange will terminate its engagement with the principal at the end of the season after three years as aforesaid, when both parties were satisfied with the engagement. In the end, the principal wanted to bring in a larger sponsor who would provide a wider financial income for the principal and the Israeli groups. The manager can register success for them in a sponsor of this type with the new body that has entered the Premier League.
The principal’s message reads: “The board of directors of the leagues has approved a primary sponsorship agreement with ONE ZERO Digital Bank, for the next two years with an option for another year. ONE ZERO will replace the stock exchange at the end of the current season, the league’s official sponsor for the past three years. Starting with the upcoming game season 22/23, the Premier League will be called the ‘ONE ZERO Digital Bank League’. The connection between ONE ZERO and the league is expected to lead to unique collaborations that will give value to the bank’s customers and fans of Israeli football. ”
Erez Kalfon, Chairman of the League Administration, said: “We are proud to join ONE ZERO, which is at the forefront of innovation and technology in Israeli banking. In the league’s new sponsorship agreement we create a connection between football and the world of innovation, high-tech and finance. We are pleased to establish a courageous and new relationship with a body that will make a consumer revolution in the world of banking and become a leader in its field in the coming years. I would like to take this opportunity to thank our partners in the last three seasons, the Stock Exchange, and in particular the CEO of the Stock Exchange, Itai Ben Zeev, who have supported us throughout and especially during the challenging Corona period. “
An opinionated wave, CEO of ONE ZERO Digital Bank, said: “The 23/22 gaming season is underway close to the expected launch of ONE ZERO to the general public and there is no better timing than this to launch it. The name corresponds perfectly with Israeli football. The agreement with the Premier League is part of our market penetration program as a player that plans to be very large and significant in the Israeli market and wants to meet its audience all over the country, from north to south, and expose them to the opportunity to receive private banking services for all. We believe that the opening trio in Israeli banking will change. “
ONE ZERO is the first bank to receive a license from the Bank of Israel after over 43 years and offers all banking services including current account, credit cards, checks, loans, deposits, securities and more, along with a smart money management service based on artificial intelligence by Human bankers to be available 24/6.
ONE ZERO, which is controlled by Prof. Amnon Shashua, one of the leaders in the vision of artificial intelligence and the autonomous vehicle, recently completed a $ 120 million round of funding from leading international investors, including the Julius Bar investment bank.