The sports industry is mourning the loss of Matt Cutler, a respected journalist, communications professional and podcaster, who passed away on February 27, 2026. Cutler, a lifelong supporter of Aston Villa, was a familiar and well-regarded figure across the global sports business landscape, known for his insightful commentary and dedication to the industry. His death has prompted an outpouring of grief from colleagues and friends, highlighting the significant impact he had on those who knew him.
Cutler’s career spanned several prominent roles. He first made his mark as Editor of Sport Business, a leading publication in the sports industry, between 2010 and 2015. He then transitioned into communications, serving as Head of Communications at Two Circles, a sports analytics and marketing agency, according to Two Circles. In this capacity, he connected with a vast network of professionals and organizations within the global sports community.
From Data to Storytelling: Cutler’s Diverse Career
Following his time at Two Circles, Cutler demonstrated his entrepreneurial spirit by launching several successful podcast ventures. He created and produced The Pirates vs The Premier League, an acclaimed podcast documentary series that explored a complex legal battle within the world of football. He further expanded his podcasting portfolio by founding Lock It In Studio, where he co-hosted the popular show Guestimators alongside Absolute Radio presenter Andy Bush. His ability to translate complex data and industry trends into compelling narratives was a hallmark of his work.
More recently, Cutler focused his attention on the rapidly growing world of women’s football. He created and hosted Expected Goals, a podcast produced by Unofficial Partner, dedicated to exploring the business and growth of the sport. This venture underscored his commitment to covering emerging trends and amplifying voices within the industry. His work consistently sought to illuminate the commercial realities shaping the games we love.
A Respected Voice and a Passionate Fan
Those who knew Cutler remember him not only for his professional accomplishments but as well for his warm personality and genuine passion for sports. LinkedIn posts following the announcement of his passing reflect the widespread respect he commanded within the industry. Kev Howland described him as a “really nice guy,” even as Peter Mackness simply stated he was a “lovely guy.” Tom Rawlings remembered him as both a “fantastic sports industry professional” and an “outstanding human being.”
Cutler’s dedication to Aston Villa was well-known among his peers. He frequently shared his enthusiasm for the club, and his passion for football extended beyond the pitch to encompass the business and cultural aspects of the game. His ability to connect with people from all corners of the sports world stemmed from his genuine interest in their stories and perspectives.
The Sport Industry Group, which initially reported Cutler’s passing, noted the profound sadness felt throughout the industry. They extended their deepest condolences to his family, friends, and colleagues, acknowledging the significant loss felt by all who had the privilege of knowing and working with him.
For anyone affected by this tragic loss, resources are available. Mental Health UK offers support and guidance for those navigating grief and loss.
As the sports industry reflects on Matt Cutler’s contributions, his legacy will undoubtedly live on through his work and the countless individuals he inspired. Further details regarding memorial arrangements will be shared as they develop into available. The industry awaits further updates from his family and colleagues regarding opportunities to honor his memory.
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