Dundalk-based fashion designer Caroline Duffy is challenging conventional industry standards with a refreshingly inclusive approach. Recently, Duffy invited a group of women representing a diverse range of body types to model her latest collection in her studio, a move intended to demonstrate that her designs are created to flatter and celebrate all figures. The initiative, born from a simple call for volunteers on Instagram, quickly garnered over 400 responses, highlighting a clear desire for greater representation in fashion.
For many, the fashion industry has long been criticized for its narrow beauty standards and lack of inclusivity. Duffy’s project directly addresses this issue, offering a tangible example of how clothing can be designed and presented to empower women of all shapes and sizes. The designer’s commitment extends beyond simply offering a wider range of sizes. it’s about showcasing how the garments *look* on real bodies, fostering confidence and challenging the notion that style is limited by size. This approach resonates with a growing consumer demand for authenticity and body positivity within the fashion landscape.
The women chosen to participate – Pat Kane, Vivian Wong, Johanna Costigan, Louise Ryan, and Rosalyn Cleere – were selected, according to Duffy, for embodying “resilience, softness, creativity, and spirit.” Their participation wasn’t about being “models” in the traditional sense, but rather about representing the everyday women who would ultimately wear and enjoy the collection. The resulting images and videos, shared on Duffy’s social media channels, have been met with overwhelmingly positive feedback, sparking conversations about inclusivity and self-acceptance.
A Collection Rooted in Joyful Design
Duffy’s current collection is described as “joyful and floral-led,” featuring pieces designed to be both stylish and comfortable. A standout item, the Dream Blue Scarf Dress (€495), exemplifies the collection’s aesthetic – a flowing, versatile piece that can be dressed up or down. The collection is currently available for purchase in select boutiques in Ireland and Spain, as well as through Duffy’s online store.
The designer’s focus on quality materials and flattering silhouettes aims to create pieces that women perceive solid wearing, regardless of their size or shape. This philosophy is a departure from the fast-fashion model, which often prioritizes trends over fit and inclusivity. Duffy’s approach suggests a growing movement towards more sustainable and ethical fashion practices, where clothing is designed to last and empower the wearer.
Beyond Fashion: New Innovations and Local Flavors
The spirit of innovation extends beyond the runway. Fitness wearable company WHOOP has partnered with British designer Samuel Ross of SR_A to launch its first line of ‘technical outerwear.’

The Project Terrain collaboration features the Solare Technical Running Jacket, designed with a visible wrist window to accommodate the WHOOP device during workouts, priced at €189. This collaboration highlights a trend of integrating technology seamlessly into everyday apparel.
For those seeking a sweet treat, Baileys Chocolate has released its Caramelised Popcorn Egg (€15), featuring a milk chocolate shell infused with Baileys Original Irish Cream and filled with caramelised popcorn.

Designed by Lir Chocolates in Navan, Co. Meath, the egg will be available in stores including Tesco, SuperValu, and Dunnes Stores. The salted caramel version will also return in 2026, according to the company.
Dublin’s culinary scene continues to evolve, with Brickyard, located near Dundrum Town Centre, establishing itself as a destination for craft beer enthusiasts. The bar, founded in conjunction with 57 The Headline, also operates Two Sides Brewing, producing seven core beers, including Brickline Pilsner and Two Yards pale ale.

Meanwhile, Allta na Farraige, an extension of Niall Davidson’s Allta restaurant, offers a unique seafood and cocktail experience, utilizing exclusively Irish spirits.

Tech and Everyday Essentials
Ninja has expanded its product line with the Ninja Prestige DualBrew System (€289.99), a versatile coffee machine capable of brewing both filter coffee and espresso, and compatible with Nespresso capsules.

Finally, Chanel has released Les Pinceaux, a build-up brush set (€135) featuring a touch-up face brush, eye contouring brush, and rounded eyeshadow brush, presented in a velvet wrap.

Caroline Duffy’s commitment to inclusivity represents a broader shift within the fashion industry, one that prioritizes representation and body positivity. The designer plans to continue showcasing her collections with diverse models and expanding her size range, aiming to make fashion accessible and empowering for all women. Consumers can expect to see more of Duffy’s designs in select boutiques and online in the coming seasons.
What are your thoughts on inclusive fashion? Share your comments below and let us know what brands you think are leading the way.
