After 26 years serving the Gastonia community, the General Nutrition Centers (GNC) store in Franklin Square will close its doors on March 30, 2026. The closure marks the end of an era for a local business that has been a fixture for residents seeking vitamins, supplements, and sports nutrition products. The decision, according to franchisee Van Morris, reflects both a shift in consumer behavior toward online shopping and his personal desire to retire.
The GNC store, located at 3044 E. Franklin Blvd., has evolved significantly since its opening around 2000. Initially focused on traditional vitamins and herbal supplements, the store expanded its offerings to include a wide range of sports nutrition products, such as protein powders, pre-workout formulas, and creatine, catering to a growing fitness-conscious clientele. This evolution mirrors the broader changes within GNC itself, which began in 1935 in Pittsburgh, Pennsylvania, as a seller of healthy foods like yogurt and honey before expanding into the supplement market in the 1960s.
A Changing Retail Landscape
Morris attributes the closure, in part, to the increasing popularity of online shopping. Customers now frequently prefer the convenience of ordering supplements for delivery, a trend that has impacted brick-and-mortar retail across the country. This shift in consumer preference has presented challenges for many traditional retailers, forcing them to adapt or, in some cases, close their physical locations. The rise of e-commerce has fundamentally altered the way people shop for health and wellness products, with online retailers offering a wider selection and often competitive pricing.
Yet, the decision wasn’t solely driven by market forces. Morris, who was inspired to open a GNC franchise in the 1990s after discovering the benefits of sports nutrition for his own physical conditioning, is similarly ready to begin a modern chapter. He plans to dedicate his time to “physical conditioning, vegetable gardening, and staying involved with a growing family,” according to reports. His retirement marks the end of a personal journey that began with a passion for fitness and a belief in the power of nutritional supplements.
A Legacy in Gastonia
Morris opened the Gastonia location with his business partner, Sherman ‘Mac’ McKinney, a local resident. Their store became a community hub for individuals interested in health and wellness, providing not only products but also advice and support. The GNC in Franklin Square served as a resource for athletes, fitness enthusiasts, and individuals simply looking to improve their overall health. The store’s longevity—26 years—speaks to the strong relationships built with customers and the role it played in the local community.
The store’s closing sale, currently underway, offers customers a chance to purchase remaining products at discounted prices. Hours of operation are 9 a.m. To 9 p.m. Monday through Saturday, and 11 a.m. To 7 p.m. On Sunday. This provides a final opportunity for loyal customers to stock up on their favorite items before the store permanently closes its doors.
The Future of GNC
While the Gastonia location is closing, GNC continues to operate stores across the United States and internationally. The company has been undergoing a strategic shift in recent years, focusing on strengthening its online presence and streamlining its retail footprint. GNC has also been investing in its loyalty program and expanding its offerings to include more personalized nutrition solutions. Customers in the Gastonia area can still discover GNC products online and at other locations.
The closure of the Gastonia GNC is a reminder of the challenges facing brick-and-mortar retailers in the digital age. It also highlights the importance of adapting to changing consumer preferences and the evolving retail landscape. As Morris embarks on his retirement, he leaves behind a legacy of service to the Gastonia community and a testament to the enduring power of personal passion.
The final day of business for the GNC in Gastonia is scheduled for March 30, 2026. Customers seeking further information about GNC’s products and services are encouraged to visit the company’s website.
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