The annual ritual of spring cleaning is getting a decidedly chic upgrade this year, thanks to stylist-to-the-stars Chloé Bartoli. Known for crafting the effortlessly cool looks of celebrities like Selena Gomez, Shay Mitchell, and Miranda Kerr, Bartoli isn’t just advising on what to wear – she’s sharing her philosophy for building a wardrobe that feels authentic and enduring. And with her brand, ÉTERNE, she’s making that philosophy accessible to everyone. As we look ahead to spring 2026, Bartoli’s approach centers on intentionality, quality, and a ruthless edit, offering a refreshing counterpoint to the quick-fashion cycle.
Bartoli’s core belief? A well-curated closet isn’t about chasing trends, but about investing in pieces that genuinely resonate. This principle is particularly evident in ÉTERNE’s focus on denim. “I’m a huge denim person,” Bartoli explains. “I wear it almost every day and have collected vintage Levi’s for years. It felt like a natural extension of ÉTERNE because it’s the ultimate essential.” The brand’s jeans are designed to mimic the comfort and fit of a well-loved, broken-in pair, eliminating the endless search for the perfect wash and cut.
But the denim focus isn’t just about a product line; it’s about a mindset. Bartoli advocates for a streamlined approach to wardrobe building, prioritizing pieces that can be mixed and matched effortlessly. This extends to the other staples within the ÉTERNE collection, including the “Baby Tee,” French Terry sets, and the Francis cashmere sweater. “It’s not about trends; it’s about how something feels on your body,” she emphasizes. “The pieces are designed to be lived in.”
The ÉTERNE Aesthetic: Effortless Style, Elevated
The appeal of ÉTERNE’s understated aesthetic has resonated with a wide range of style influencers, from Hailey Bieber and Kendall Jenner to Kylie Jenner, Zoë Kravitz, and Emily Ratajkowski, all of whom have been spotted wearing the brand.
This popularity speaks to a broader shift in fashion towards comfort, versatility, and a rejection of overly-stylized looks.
Bartoli’s approach to styling emphasizes contrast and proportion. She advocates for mixing new pieces with vintage finds, and balancing fitted garments with more relaxed silhouettes. “I love mixing new with vintage and really focusing on proportion by balancing something more fitted with something more relaxed. That always makes an outfit feel more considered,” she says. Accessories play a key role in elevating an outfit, with Bartoli favoring masculine gold jewelry, vintage Western belts, classic loafers, and cowboy boots.
The Art of the Closet Edit: Less is More
However, the foundation of Bartoli’s style philosophy lies in restraint. She’s a firm believer in a highly edited wardrobe, prioritizing quality over quantity. “I’m very edited,” Bartoli states. “If I’m not wearing something consistently, it’s gone. I hold onto vintage and pieces that feel truly timeless. I’d always rather have fewer things that I love and wear than a closet full of options I don’t touch. I think that mindset naturally keeps everything clear and intentional.”
This principle extends to the closet cleanout process. Bartoli advises starting by removing anything that hasn’t been worn recently, then focusing on building a cohesive palette and selecting pieces that can be styled in multiple ways. “Start by removing everything you haven’t worn in a whereas, keep the palette tight and cohesive, and focus on pieces you can style multiple ways,” she suggests. “Then rebuild with strong essentials like great tees, denim, and vintage pieces. That’s what makes a wardrobe feel complete.”
Building a Timeless Foundation
For those embarking on their own wardrobe reset, Bartoli’s advice is straightforward: prioritize quality, versatility, and personal style. Investing in well-made basics, like high-quality denim, classic tees, and timeless outerwear, will create a solid foundation for any wardrobe. Adding vintage pieces and carefully selected accessories can then inject personality and individuality.
As we move towards spring 2026, Bartoli’s emphasis on mindful consumption and enduring style feels particularly relevant. The fashion industry is increasingly facing scrutiny for its environmental impact, and consumers are seeking more sustainable and ethical options. ÉTERNE’s commitment to quality and timeless design aligns with this growing demand for conscious fashion choices. The brand is currently focused on expanding its denim offerings and exploring new sustainable materials for its core collection, with plans to announce new initiatives in late 2025.
Bartoli’s message is about finding joy and confidence in a wardrobe that reflects your individual style, rather than chasing fleeting trends. It’s a philosophy that encourages us to be more intentional with our purchases, to cherish the pieces we already own, and to build a closet that feels both effortless and authentically *us*.
What are your thoughts on simplifying your wardrobe? Share your closet cleanout tips in the comments below!
