As families in Indonesia prepare for Ramadan, a period marked by increased devotion and communal meals, the cost of essential goods is a key concern. This week, Alfamart, a leading retail chain, is offering a “JSM” (Jumat, Sabtu, Minggu – Friday, Saturday, Sunday) promotion, alongside a “Munggahan Fair,” aimed at helping shoppers stock up on necessities at reduced prices. The promotions, running from February 13-15, 2026, offer discounts of up to 40% on a range of products, with a particular focus on cooking oil and items traditionally used in pre-Ramadan gatherings.
The timing of these discounts is particularly significant as many Indonesian families observe the tradition of “munggahan” – a custom of preparing special dishes and sharing meals with loved ones in the weeks leading up to Ramadan. Alfamart’s Munggahan Fair is designed to ease the financial burden of this tradition, allowing families to purchase ingredients and supplies in advance of potential price increases closer to the start of the fasting month. The promotions arrive as many Indonesian households are carefully managing their budgets, seeking ways to mitigate the impact of fluctuating commodity prices.
Discounts on Cooking Oil and Staple Foods
Cooking oil remains a central focus of the JSM promotion, continuing a trend of retailers offering competitive prices on this essential commodity. Alfamart is offering a variety of brands at discounted rates, including Alfamart-branded cooking oil in 2-liter pouches for Rp33,500 (or Rp31,500 with GoPay), as well as Fortune and Sania brands at Rp34,200 per 2-liter pouch. SunCo 2-liter pouches are available for Rp35,900. These prices offer a potential reprieve for consumers who have faced price volatility in the cooking oil market.
Beyond cooking oil, the JSM promotion includes discounts on other staple foods. Beras Premium Alfamart 5kg rice is priced at Rp69,500. Indomie Goreng noodles are available with a “buy 5, save more” offer at Rp14,800, although Sedaap Mie Soto noodles are discounted to Rp8,200 when purchasing three packages. ABC Kecap Manis refill pouches (685g) are available for Rp17,500. These discounts aim to provide savings on frequently purchased household items.
Preparing for Ramadan with the Munggahan Fair
The Munggahan Fair component of the promotion specifically targets items commonly used in preparing for Ramadan. Alfamart is offering discounts of up to 40% on products suitable for the pre-fasting gatherings, and celebrations. This includes a selection of syrups and beverages, such as Marjan Boudoin syrup (all variants) at Rp20,900 per 460ml bottle and ABC Squash Delight syrup at Rp11,500 per 450ml bottle.
Canned goods and biscuits are as well featured in the Munggahan Fair. Sarden ABC (tomato or chili sauce) 155g cans are priced at Rp10,500, and Khong Guan Biscuits Red Assorted 650g packages are available for a special price of Rp54,900. The promotion also includes a range of instant seasonings and household cleaning products, encouraging consumers to prepare their homes for the holy month.
For Alfamart members and those using digital wallets, additional benefits are available. While specific details were not provided, the promotion suggests that loyalty program members and GoPay users may be eligible for further discounts or rewards.
As the nation prepares for Ramadan, these promotions from Alfamart offer a timely opportunity for families to stock up on essential goods and prepare for the month of fasting and reflection. The discounts on cooking oil and staple foods, combined with the Munggahan Fair offerings, aim to alleviate some of the financial pressures associated with the holiday season.
Alfamart’s JSM promotion is scheduled to run through February 15, 2026. Consumers are encouraged to visit their nearest Alfamart store to take advantage of the discounts. Further details on specific products and offers can be found at Alfamart locations throughout Indonesia.
