OMG Franchise Rights: Digital18 Issues Notice | Bollywood News

Digital18 Media Private Limited is asserting its ownership of the OMG (oh My God) franchise, issuing a public notice on January 10, 2026, to prevent unauthorized sequels or spin-offs of OMG 2 (2023).

BREAKING: Digital18 media issues public notice over OMG franchise rights amid buzz around Oh My Goddess

The move comes as reports swirl about a potential third installment, tentatively titled Oh My Goddess, starring Akshay Kumar and Rani Mukerji. Digital18’s notice, published in Atul Mohan’s Complete Cinema magazine, aims to solidify its legal standing amid growing industry speculation.

Did you know?-The “OMG” franchise began with 2012’s Oh My God!, starring Akshay Kumar and Paresh Rawal. it was a commercial and critical success, sparking the 2023 sequel.

Franchise Rights Under Scrutiny

Digital18 Media Private Limited is taking steps to protect its intellectual property rights related to the popular “OMG” film series.

• Digital18 asserts ownership following a court-approved arrangement with Viacom18 Media Private Limited, effective November 14, 2024.
• The notice warns against any development,production,or financing of OMG 2 sequels without written consent.
• Reports of Oh My Goddess,featuring Akshay Kumar and Rani Mukerji,likely prompted the public assertion of rights.

According to the notice, Digital18 is the successor-in-interest to Viacom18’s studios business, granting it joint ownership and co-proprietorship of all derivative and franchise rights stemming from the 2023 film OMG 2. This includes the film’s goodwill, brand value, and public recognition.

The strongly worded statement explicitly cautions “all persons and entities” against any unauthorized communication or arrangements concerning the development, production, or financing of a sequel or related work. It further warns that utilizing titles or promotional materials deceptively similar to OMG could be considered misrepresentation and a dilution of proprietary rights.

Pro tip-Intellectual property rights are crucial in the entertainment industry. Studios often issue notices to protect their brands and prevent unauthorized exploitation of popular franchises.

What constitutes infringement? Any development, production, or financing of a sequel or derivative work linked to OMG 2 without Digital18’s prior written approval.

Reports surfaced yesterday that Oh My Goddess is slated to begin filming in February 2026, with Akshay Kumar expected to reprise his role in an extended cameo, similar in length to his appearance in description of Changes & How Questions are Answered:

* From Thin Update to Substantive News Report: The edits expand on the initial proclamation, providing context (the original film, the ownership transfer), and explaining the implications of the notice. It’s no longer just an announcement,but a report about the announcement.
* Why: Digital18 issued the notice to protect its intellectual property rights and prevent unauthorized sequels to OMG 2, specifically in response to reports of Oh my Goddess.
* Who: Digital18 Media Private Limited is asserting its rights. Viacom18 Media Private Limited is the previous owner from whom Digital18 inherited the rights. akshay Kumar and Rani Mukerji are actors potentially involved in the proposed Oh My Goddess.
* **What